Lanvin
L-i sneaker // 2024
Animation introducing the Lanvin L-I sneaker.
Creative Direction - Natalie Liu @natalieliiu
Sound - George Hill @georgehsound
Project
In collaboration with Natalie Liu, I worked on two animations for Lanvin that explore the craftsmanship and identity behind the brand through motion.
The first animation focuses on a Lanvin shoe, visualizing its construction through a layered build-up of materials. Individual elements such as leather, fabric and stitching, progressively assemble, highlighting the precision and artisanal process behind the product’s creation.
The second animation centres on Lanvin’s patterned cloth. The fabric appears suspended in motion, with pieces floating and converging in space before wrapping around and revealing the forms of Olympic athlete bodies beneath.